A new version of Berry Bramlage’s popular Magic Star airless dispenser is being manufactured 100% in plastic and has achieved an important weight saving, two enhancements that improve the overall sustainability profile of the pack while maintaining its high performance in terms of product protection, consumer convenience and value.
Equally important, the removal of the metal spring means Berry Bramlage is now able to offer a mono-material dispensing solution.
At the same time, the Magic Star Light retains the advanced airless technology that protects products from oxygen ingress. This gives them a longer shelf life while maintaining their efficacy and enables products to be made from only natural ingredients with no need for additives or preservatives.
Another design benefit of the pack is its evacuation level of around 95%, which maximises value for the end consumer while at the same time helping to minimise product waste.
The Magic Star Light also maintains the many user-friendly features of the original design, including consistent controlled dosing and hygienic application of lotions, creams and gels. It can handle products of many different viscosities, with a precise and accurate dose each time, making it ideal for a wide range of personal care products including men’s grooming, baby care, hair care, body care and sunscreen.
“In line with our Impact 2025 sustainability strategy, we are committed to developing products that help our customers meet and exceed their sustainability goals without compromising on their many practical and consumer-friendly benefits,” comments Alfons Schmunkamp, General Manager, Berry Bramlage. “Our new Magic Star Light offers both improved recyclability and lighter weight over the previous version, which help to reduce its environmental impact.”
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Berry Bramlage is excited to announce that their popular Supersoft flip top closure for tubes is now available in lightweight PE. When paired with a PE tube, Berry Bramlage's PE closure makes mono-material packaging possible
Handy solutions to maintain hand hygiene
A convenient and sustainable pack solution that provides hand hygiene on-the-go has been launched by Berry Bramlage. The new Hands’Up 50ml Tottle is a refillable bottle that consumers can continually top up with their favourite liquid soap, hand gel or sanitiser to keep their hands clean wherever they go.
Premium jars offer sustainable beauty
Berry Bramlage is launching a range of premium jars that enable cosmetic and beauty products to create a strong on-shelf presence and brand image while meeting consumer demands for more sustainable packaging. "At Berry, our commitment to sustainability informs the design and development of all our packaging solutions," comments Delphine Roux, Strategic Marketing Manager, Berry Bramlage.
Tethered closure designs meet EU requirements
Berry Bramlage has unveiled a range of new closure designs that meet forthcoming EU single use plastic legislation. The solutions involve additional strands or tabs on the tamper-evident band that keep the closure attached after opening and enable easy reclosing of the bottle.
New standard e-commerce range
Bramlage, a Berry Global company, has launched a portfolio of ‘e-commerce ready’ personal care standard packs to enable customers to benefit from speed-to-market for new product launches. The packs – from the Company’s top-selling Magic Star, Magic SL Twist-Up, Empress, and Empress Light – have all been independently certified by a third-party laboratory.
BERRY + RPC: ADVANCING TOGETHER
On July 1st Berry Global Group, Inc. completed the acquisition of RPC Group Plc. RPC and Berry are a natural and synergistic ﬁ t, and the joining of our two companies is truly transformational. The combined company will be able to provide customers with enhanced global value through an expanded wealth of knowledge, innovative technologies, and geographic footprint.
A box of delights
The RPC Bramlage Division has introduced a special Promotion Box that showcases a selection of cosmetic and personal care packaging solutions from its extensive ranges. The box underlines RPC Bramlage’s capabilities in handling a wide variety of product types and also demonstrates how the different pack designs and sizes can be successfully utilised to create a family range.
Stylish dispenser is ‘Pur’ genius
The RPC Bramlage Division is extending its range of Magic airless dispensers with the introduction of a new design. the top-filled Magic Pur dispenser combines an elegant and modern appearance on-shelf with user-friendly operation, delivering an accurate 1ml of product each time.
All's well for supplement packs
The Medipac container range from RPC Astrapak Plastop has been developed to meet the wide-ranging requirements of the prescriptive medicines and wellness supplements markets. With products coming in a variety of shapes and sizes and requiring a multitude of doses, the choice of containers in the Medipac range makes them ideal for all types of tablets, capsules and supplements, and enables brands to maintain continuity, regardless of the dose.
Dispenser a delight to behold
A strikingly-decorated Twist Up airless dispenser from the RPC Bramlage Division is creating the appropriate on-shelf image and impact for one of Italy’s top-selling and long-established personal care brands. Bionike’s Defence Man Energise revitalising cream-gel and Defence Man Repower anti- ageing serum are being packed in the 50ml Twist Up.
The unique opening experience and positive ecological profile of the Slidissime jar from the RPC Bramlage Division are the key benefits for the new Biotherm Life Plankton Sensitive Balm from L’Oréal. The Slidissime jar format delivers a strong emotional experience for the end-user, in particular the Wow effect, and provides the perfect e-commerce packaging solution.
Bramlage pack for Kerrygold butter (360 photo)
This 360 photo clearly showcases the innovative concept developed by RPC Bramlage Division for Kerrygold, one of Europe's best-loved brands of butter. The pack emulates a traditional glass or china butter dish, ready to be set down on a kitchen counter and used by the whole family as a spread or for cooking.
Reusable jar is a natural solution for Chuckling Goat
Family-run skincare specialist Chuckling Goat is using the 125ml Clip Jar from RPC Bramlage Warszawa, part of the RPC Bramlage Division, for its new Super Sensitive Skin Balm, benefitting from the jar’s combination of aesthetic appeal and practicality.
RPC Bramlage makes a royal appearance
The high-quality construction and on-shelf appeal of the RPC Bramlage Division’s Empress and Diamond jar ranges have provided the ideal solution for a range of premium skincare products from leading manufacturer La mer Cosmetics AG. Both the 50ml Empress and 15ml Diamond jars have been selected for La mer’s Advanced Skin Refining and Med Stress Balance creams.
- Bianka Cramblit
- Product Info
- Created 28 Jul 2021
- Modified 28 Jul 2021
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